Product Description

For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate and Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the end of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasise that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.

Product Details

• Amazon Sales Rank: #372777 in Books
• Published on: 2003-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 238 pages

Review
"Gumpert's how-to book is simply the best. No would-be entrepreneur should launch a business before reading this book." -- William D. Bygrave, professor of entrepreneurship, Babson College

About the Author
David E. Gumpert is the author of "How to Really Start Your Own Business", "Burn Your Business Plan!", and "Business Plans That Win $$$". He was the small business editor of "The Harvard Business Review" and a senior editor of "Inc." magazine. He lives in Needham, Massachusetts.